My Mission

Self-promotion is a skill. I teach it.

After years of watching creative business owners and professional women panic about looking pushy, downplay their abilities and undersell themselves, I had a lightbulb moment. I started teaching women to talk about what they do, in a way that gets them noticed, sought after and paid. Welcome to the home of confident, sleaze-free self-promotion.

WORK 121 WITH ME

About Sara

Hi, I’m Sara! Author, speaker and business mentor. 

Ten years ago, I was comfortable selling just about anything, except myself. That felt icky. I quickly learnt that in business, you need sales skills every day.  Knowing how to sell ensures you build, grow and sustain a business you love. I’ve helped thousands of women promote themselves confidently so they can make money on their terms. And now, it’s your turn. 

MY STORY

 

I help women promote themselves with confidence so they can earn more, access better opportunities and stop being overlooked.

Book me to speak

Whether you’re looking for bespoke workshops, tailored talks or a friendly face to guide your panel, I help ambitious women turn self-doubt into confident, sleaze-free self-promotion.   

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Hire me as your mentor 

Tired of waiting for your products and services to sell themselves? I show women how to grow their small business and build a strategy that speeds up sales, without the stress.

Work with me
  • A pink-bordered card with black text asking, "What would making money on my terms look like?"
  • Card with growth questions, asking 'If selling felt easy and natural, how would I show up differently?'
  • Flashcard with the question, "Which outdated money rules do I need to unlearn?" and the title "Growth Questions" at the top and bottom.
  • A white card with black text asking, 'How can I make selling feel effortless and aligned?' The card is bordered with a pale yellow background, labeled 'GROWTH QUESTIONS' at the top and bottom.

  • "Sara has a gift for really connecting with the audience she is talking to, leaving everyone fired up and motivated to take action."

    Sarah James, founder of Craft Festival and Find a Maker

  • "Amazing things happen when women learn how to sell. Sara will teach you how."

    Lauren Currie | Founder of UPFRONT

  • "Sara (aka the Sales Queen) is every founder's must have sales companion. My business wouldn't be where it is today without her support and guidance."

    Lara Sheldrake | Founder of Found and Flourish

DISCOVER how to INCREASE SALES without the ick

You built the business. Now let’s fill it with dream clients. 

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The Scoop

 

A dose of momentum for female business owners jam-packed with tips to promote your work with confidence. No fluff. No jargon. No burnout.