My Mission

Promoting yourself is a skill. I teach it.

Doing this just 1% more opens the door for seismic change. After years of watching creative business owners and professional women panic about looking pushy, downplay their abilities and undersell themselves and become chronically overworked and underpaid, I had a lightbulb moment. I started teaching women to talk about what they do, in a way that gets them seen, sought out and well paid. If you’re ready to stop playing small, you’re in the right place.

WORK 121 WITH ME

About Sara

Hi, I’m Sara! Speaker, author and financial empowerment advocate. 

Ten years ago, I was comfortable selling just about anything, except myself. That felt icky. I quickly learnt that in business and in leadership, you need sales skills every day.  Knowing how to make your case ensures you can build, grow and sustain a business - and a career - you love. I’ve helped thousands of women discover how to promote themselves confidently and make money on their terms. And now, it’s your turn. 

MY STORY

 

Paving the way for women to be well paid, access better opportunities and to stop being overlooked.

Book me to speak

Whether you’re looking for bespoke workshops, tailored talks or a friendly face to guide your panel, I help ambitious women turn self-doubt into confident, sleaze-free self-promotion.   

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Work with me 1:1

Tired of waiting for your products and services to sell themselves? I show women how to grow their small business and build a strategy that speeds up sales, without the stress. Ditch the guesswork, book a strategy day and simplify your sales.

Work with me
  • A pink-bordered card with black text asking, "What would making money on my terms look like?"
  • Card with growth questions, asking 'If selling felt easy and natural, how would I show up differently?'
  • Flashcard with the question, "Which outdated money rules do I need to unlearn?" and the title "Growth Questions" at the top and bottom.
  • A white card with black text asking, 'How can I make selling feel effortless and aligned?' The card is bordered with a pale yellow background, labeled 'GROWTH QUESTIONS' at the top and bottom.

  • "Sara has a gift for really connecting with the audience she is talking to, leaving everyone fired up and motivated to take action."

    Sarah James, founder of Craft Festival and Find a Maker

  • "Amazing things happen when women learn how to sell. Sara will teach you how."

    Lauren Currie | Founder of UPFRONT

  • "Sara (aka the Sales Queen) is every founder's must have sales companion. My business wouldn't be where it is today without her support and guidance."

    Lara Sheldrake | Founder of Found and Flourish

INCREASE YOUR SALES In JUST 30 minutes a day

You’ve already built the business. Now let’s fill it with dream clients!

YOUR STEP BY STEP SALES GUIDE

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The Scoop

 

For female business owners who are ready to promote with confidence. No fluff. No jargon. No burnout.