Sales expert for creative business owners who want to book more clients online
Is it possible to give Sara more than five stars?!

Welcome to the Efficient Sales Pathway - I am so glad you’re here!

 
 
 

I know a few things that women like you have in common…

  • You are talented, ambitious and smart (although you might be loathed to admit it)

  • You are committed to making money - life changing amounts of money even - doing what you love

  • When it comes to your sales goals you recognise an element of “winging it” that you know isn’t going to get you to the next stage.

  • You’re a supporter of other women and yet, you have noticed feelings of “being overtaken” creep in as you cheer other businesses like yours growing in ways yours is not.

  • Selling feels scary and like something that doesn’t fit your personality, so you often cross your fingers and hope for the best!

And I get it, there is SO much conflicting information about how to sell in online business. Together we will arrive at a methodology that gets results and suits you perfectly.

 
 
 
Absolutely one of the best mentors I’ve ever had. I learned more about how to actually sell in my very first session with Sara than I have in months on other programs!
 
  • You’ve had some really great months in business, but you don’t seem to be able to replicate or predict them, so as a result your monthly income is inconsistent and hard to predict and that’s irksome to a (recovering?) perfectionist like you.

  • Selling is something that scares you. You’ve seen it done VERY VERY badly, and you don’t want people to think you're manipulating them. You don’t want to hustle, you don’t want to force or push and you definitely don’t want to feel icky or unnatural. You want an alternative that is more in line with your values and personality.

  • You know that to access the next level in your business, you need a solid plan. One which is truly yours, matches your needs and goals and has the clear steps to allow you to achieve all the important milestones along the way.

If you answered yes to any of the above, I made this support system for you.

 
 
Sara has taken me from finding selling icky and awkward to feeling confident and excited to sell! Her enthusiasm and dedication to helping you succeed is second to none. If you are considering working with her, do it!
 
 

My Framework for Authentic Selling

What’s involved: Six months of 1:2:1 support as you implement your system for sales success:

I’ll take you through my 5 core principles of effective selling to totally transform your energy around self-promotion.

Our time together will cover the exact training, confidence building and sales skills you need to sell effortlessly so that your brilliant services find their way to more of the people who want to buy them.

This experience has been designed so that you can secure the results you are looking for while also ensuring you lead with authenticity, integrity and ethical practices - absolutely no sleazy sales vibes here.

Who it’s for: service based business owners who are ready to grow their business in a way that feels consistent yet sustainable, and most importantly, that suits their personality.

Unlock YOUR next level of sales

Through my 5 core principles of authentic selling

 
 
 

CONNECTION

Connection is key! I’m talking about connection to your aspirations and success markers and connection to your clients aspirations and what they want from your product.

 
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CONFIDENCE

If you want to make an impact in your community, there is no room for beige, wishy washy content - you have to be CERTAIN about what your product does, who it’s for and the value it brings. I’ll help you be anything but vanilla.

 
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CLARITY

Clarity over your process: the steps you need to take to achieve the goal you are working towards, as well as clarity throughout the content that you create to make your buyer’s decision as easy as possible.

 
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CONSISTENCY

No more dabbling or winging it! Sales is an essential part of business, but that doesn’t mean it has to take over your life! Together we will arrive at the perfect way for you to show up for your business in a way that feels natural and effortless and in keeping with your personality, so you can build the habit without force or push.

 
 

CLIENT EXPERIENCE

Building on the often forgotten truth that people don’t care how much you know until they know how much you care: we bring focus back to the importance of EXCEPTIONAL customer service to ensure you stand out - for all the right reasons!

 

Just to be clear…

I’m not here to teach you to sell like me or to be your guru! What I WILL do is be your friendly sales expert and cheerleader, and will impart to you my proven system for sales success, my energy and enthusiasm for selling and to leave you with a mindset shift, a topped-up self belief system and the tools you need to sell without ever again feeling uncomfortable.

I am here to hold your hand and close the gaps in your sales process so that you can:

  • Work with more of the right clients for YOU and in a way that suits your personality and  feels easy, light and fun

  • Grow a business that allows you to be financially independent

  • Gain more time, flexibility and freedom back from your business - safe in the knowledge you have a robust and effective process for attracting clients

What’s the alternative?

Floundering around on the internet for answers, downloading more PDFs or free content and adding to your workload using a random approach to figuring it all out?

  • Continuing to tell yourself stories about not being good enough or staying indecisive about the next action to take, comparing yourself to others and their results

  • Listening to those “how’s your little business going” comments and feeling your self-confidence crumble

  • Not hitting your financial goals or being able to access the next level of your business

  • Eventually admitting defeat and going back to a 9-5 you definitely don’t want…and the patriarchy wins…again?


What others have said

Sara is amazing! Her bubbly personality made learning with her like having a chat with a mate. She really knows her stuff and I learnt so much from working with her. Highly recommended for any creative entrepreneur looking to build their business. Do it!
I was blown away by Sara - she helped me figure out a simple and effective sales strategy that works for me. Sara instilled confidence in me, and made me actually look forward to selling, believe it or not!

OUTCOMES

What to expect when you join this program

 

Become the authority in your industry and master the art of natural, consistent and sustainable self-promotion of you and your business.

Increased confidence and self belief: no more self-doubt, fear of judgement or pressure to sell like anyone else.

Deliver your message with higher potency and in a way that builds traction.

No more guesswork when it comes to achieving your next big milestone. Sell systematically with a practical, step by step plan set up for success: know where you’re going next month, next quarter and next year.

Confidently grow and execute your vision with a clearly mapped out strategy for success. Learn exactly what tasks you should be focussing on to meet your financial goals.

Create incredible sales experiences your clients will want to jump in on...even before you’ve asked them to.

 
 
 

+ What is the program?

6 months of working with me to build your step by step system for sales success, based on my proven framework. This is my signature program for sales mastery. Learn how to sell in a way that feels right for you so that you can reach your financial goals. This is my step by step walkthrough of the exact process you need to take to sell effortlessly and get more clients. I will support you at every stage of building your successful sales system. Not only will you learn the steps to confident selling, you will implement them in your business and see an immediate difference in your confidence levels, your results and your ability to grow your business. I will be with you throughout the process to offer support at every stage, so you’ll get the feedback, motivation, coaching and support you need to get past your fear of selling and to take action.


+ Who is it for?

Female business owners who want more ease and consistent clients in their business and to feel GOOD about their approach to selling. My clients include coaches, photographers, copywriters, podcasters, established business owners, entrepreneurs just starting out and more. The women I work with are driven and ambitious and want to fulfil their potential in all that they do. Money is important to them, but it’s also about wanting to experience a level of success they know they are capable of, but haven’t yet achieved, so that they can make more impact in areas they really believe in.


+ What kind of results can I expect?

In addition to a measurable increase in sales, my clients report:

  • Achieving money goals in record time: it’s not rare for my clients to double their income when they work with me
  • Getting booked out way sooner than you thought you would
  • Finally arriving at the shift in mindset you know is there
  • No longer wondering where your next income is coming from
  • Clarity on where the business is going, not just next week but months in advance
  • Time back and a new level of income earned to invest in other areas
  • Replenishing your feelings of self-confidence and self-belief. Instead of comparing yourself to others, you’ll find yourself saying things like “Look what happened in my coaching program, it filled up!”

+ What is the investment?

The investment for this 1:1 6 month dedicated support program is £20,000 pay in full, or 6 x monthly instalments of £3,333.


+ How do I know if you’re the right mentor for me?

GREAT question! The best way to find out is by booking a suitability call to see if we are right for each other and to understand whether I can help and how that would look. In the meantime, here are some facts about my approach:

  • I’m not just another expert, and I’m not here to be your guru. I have worked in sales for almost 20 years, first in corporate and then in my own business, and I’ve done everything from smashing £1m targets on trading floors to creating my photography business from zero..I’m here to transfer some of my sales energy to you, and to help you tweak each stage of your existing process until it’s perfect.

  • I know how frustrating it is when you don’t know how to do something, and I also know and love the power of putting skin in the game. Over the course of the last 8 years I’ve invested tens of thousands of pounds to fast track my results in areas where I’m not an expert, and it has been worth it every single time.

  • I want to free you from being stuck thinking you can’t sell or you have to do it a certain way to be succsessful. This isn’t about training you to sell like me, or like anyone else. I have created a system so that you can learn how to sell so that you can grow your business and be the best business owner you can be. Whatever your financial or life goals are, it all starts with selling. We’ll work with your own energy, your own personality type and your own rhythm in life to create your sales strategy. All too often we’ve been told what it is and how to do it. But people are having great success all the time without any of that bro marketing stuff, and so can you

  • I am using my 18 years of sales experience to provide an alternative to the approaches I’ve seen bandied all over the internet. I’m fed up of watching gurus tell you it’s all about the closing calls or the scripts or the size of your audience. Selling is not about a closing call or any isolated occasion, it’s everything you do BEFORE that point. Sales is about connection: connection to what you want, connection to the needs of your clients and the pathway between the two. Connecting to what feels right starts with WHAT you’re selling, and why.


+ I’m worried about investing in my business right now - is it a bad idea?

FOR SURE the world is a bit upside down right now and some businesses have been really hard hit. However, that isn’t true for everyone - in fact, lots of clients and peers have recorded their best ever months since the pandemic began.

Whatever your circumstances are right now, please remember that your clients are still buying and want to know that you’re available to help them. In my eyes, there has never been a more important time to look at your sales process and make sure it’s doing its job of connecting you to the right people. For many of us the pandemic and all this talk of a recession is bringing our limiting beliefs and funny feelings around selling right to the fore. To be frank, now is the time to work on your beliefs around selling. Investing the time to look at what’s holding you back will enable you to be one of the people still making money, whatever the backdrop.



Sara is a joy to work with and an absolute powerhouse when it comes to selling. She breaks everything down so that you leave knowing what to do, how to do it and with a new-found confidence that you CAN sell. Engaging, warm and just a complete genius at unlocking your full potential.
Sara is just amazing: she is awesome, really easy to talk to, knows her stuff, gave me the structure & clarity I needed to feel more confident about my next steps. She definitely makes Sales less scary & more fun! Thank you Sara!😊

FAQ


 

What’s included in the program:

 
  • A pre-commencement questionnaire for you to fill in before our first session

  • An initial 2 hour Zoom or in-person kickoff session to map out your business, goals and focus for the months ahead

  • 2 x 1 hour 1:1 sessions per month - each one fully loaded with a huge dose of accountability

  • Ongoing Voxer support throughout the process so that you can pick my brains and I can give you feedback whenever it is required

  • Access to one group program or mastermind of your choice for the duration of your private mentorship.

 

 
 
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What they say

 

"
Sara helped me understand how to achived the goals that I have. I've found my niche and I'm so happy! I don't see anything standing in my way now - thank you thank you thank you

"
- Hannah -

"
Sara is so generous with her time and expertise! She listened carefully to my concerns and I came away with some really practical ways to move forward with my business. Thanks so much, Sara!

"
- Emma -

"
Not only a lovely person and fantastic photographer but also a brillant sales and business strategist! I was blown away by Sara's knowledge and insights - She gave me clear action points and a lot to think about going forward.

"
- Sarah -

 
 
 
 

FREQUENTLY ASKED QUESTIONS

 
  • You bet I can! I have dedicated almost two decades (half my life!) to learning everything about different sales strategies and selling. I know what works, what doesn’t work and most importantly I want you to understand that no one magic thing is going to transform your business. My remit is to look at your business as a whole, and to ensure you are promoting your services in a way that is right for YOU - you won’t find any one size fits no-one strategies here - I’m about helping you define YOUR sales style so that we can build your own personal gold standard of selling. So, whether you are pivoting your business, adding a new product or offer to your suite, or want to figure out the best way to sell your services, I’d love to help you find a way to do so that feels natural and automatic (no sleazy vibes here love!).

  • I’ll never make wild or whimsical promises about how much your income will multiply when you work with me because that kind of marketing makes me uncomfortable. What I CAN say though, is that every single one of my 1:1 clients to date have reported a huge surge in confidence in what to say and how to show up for their business with renewed energy, the much-needed certainty they were craving over the actions to take to get them to their goals and a measurable increase in sales. In addition my clients report:

    Achieving money goals in record time (while it wouldn’t be ethical for me to make any promises, it’s not rare for my clients to sell out their signature services and / or double their income when they work with me)

    • Getting booked out way sooner than you thought you would

    • Finally arriving at the shift in mindset you know is there

    • No longer wondering where your next client is going to come from

    • Clarity on where the business is going next, not just next week but months in advance (all while staying really present)

    • Time back and a new level of income earned to invest in other areas

    • A huge boost to self-belief and pride, and no more comparison to others

  • Well, put simply, while I firmly believe that your success is inevitable, it isn’t going to happen by accident. Whether you are a maker, coach, designer or online business owner, your products and services aren’t going to sell themselves, and expecting your clients to do the hard work finding out all about you so you don’t have to put yourself out there does not a successful business model make. I work with fabulously creative, talented women every day who come to me feeling unconfident and overwhelmed about how to sell, and it’s my job to demystify the process so that you can do it with ease. If you want more clients, more consistency and for everything to feel easier, a sales process is how you get there. Does it mean you have to dedicate your life to selling? No. Does it need to be complicated? No, in fact I champion keeping it simple. But do you need a plan to get the right clients and to keep you on the right path, month in, month out? ABSOLUTELY!

  • If you are overwhelmed by the idea of setting sales goals or targets, if you find it difficult promoting yourself online or if you are ready to scale your business but you don’t know what’s missing or the steps you need to take, my sales services can help you. Unlocking your natural and confident sales style (yes even yours!) is the key to incredible advancement in your business and that leads to the positive changes you want to see in the world.

    My intention is to equip you with a clear pathway to effortless, natural and feel-good self-promotion so that you never again feel fear or force around selling. I will help you get better at every step of your process so that you have absolute confidence in what you’re doing and why you’re doing it.

    I work with female business owners who want more consistent clients in their business and to feel GOOD about their approach to selling. My clients include coaches, photographers, copywriters, podcasters, entrepreneurs just starting out and more. The women I work with are driven and ambitious and want to fulfil their potential in all that they do. Money is important to them, but it’s also about wanting to experience a level of success they know they are capable of, but haven’t yet achieved, so that they can make more impact in areas they really believe in.

    The best way to understand whether I am a right fit for you, right now, is to book in for a free suitability call.

  • Ha! Absolutely not! We’ve all seen selling being done badly and in a really full-on way and I don’t know about you, but I don’t want to be sold to in that fashion, nor do I want my clients to be…ever! In fact if I had my way I’d LOVE to see more regulation in the online business world, but until that happens we have a fantastic opportunity to present and provide an altogether higher standard of service for our clients. I’m here to offer an alternative to those OTT approaches and all their rules and scripts and tactics, because what works for them won’t work for us if it makes us a bit sick in our mouths. As part of our work together we’ll work with your own energy, your own personality type and your own rhythm in life to create the approach that works for you. All too often when it comes to “selling” we’ve been presented with endless examples of what it is and how WE MUST do it. But people are having great success all the time without any of that bro marketing stuff, so let’s just be ourselves and get the work in our own way, OK? We know that whatever your area of expertise, having an online profile is a key part of today’s toolkit, and our energy around the way that we show up is mega-important, but that doesn’t mean showing up as something you’re not. Selling is only done well if you’re being yourself and leaning in to your own individual personality - it’s not a one size fits all approach and what works for someone you know, won’t work for you. I’ll help you find your ease with being visible, however that looks for you.

  • Front and centre: empowering women in business (like you!) to believe in your own ability to create and achieve whatever it is that you really, really want, without “shoulds” and judgement and fear and limitation. I’m pushing for financial equality at home and in every sector and earnings beyond your wildest dreams so that you have balance in your life and choice to effect the changes YOU want to see, having the confidence to be stand up and visible, charging your actual worth and not the worth you think you should charge for, teamy vibes, women supporting women, pushing back on limiting beliefs, people pleasing, not confirming, not accepting the status quo, oh I’m just getting started!

    Too many women have a fear around selling because they think it holds a certain meaning. I know that self promotion doesn’t come easily or automatically to many of us, but in this 2022 post-pandemic pushback in our quest for financial equality sh!t has got really real and it’s time to neutralise the feelings you may have around selling because they are definitely holding you back, and who’s got time for that?

  • YES of bloody course it is! Money is far from the elixir of life but it’s so so important! Is it the only thing I want for you? No. It’s never just about the money - I’m more interested in the possibilities that are unlocked when your business is creating growth and consistent income. Whether you’d like to contribute more to charities you really believe in, are saving up for a deposit on a property or want to create stability for your family that you’ve never had, let’s get your sales mindset right so you can make it happen faster.

  • Over the past 19 years I have amassed a heady mix of corporate sales and business owner experience which has seen me achieve everything from million pound targets, trading floors and trainings to pivoting to building my own thriving photography business from scratch. In that time I’ve grown fed up of watching amazing, talented, smart women being held back by their fear of selling or the idea of selling in a certain way and it costing them success in their businesses. I am using my almost 20 years of sales experience not to be your guru, but to support you and bring you in on my energy, because it’s absolutely possible for anyone to sell well and convert more clients consistently. Yes, really!

  • Easiest question I’ve ever answered - having my own business is my favourite! There’s no comparison, I like being in control of what I earn and how I earn it, and not having to wait for an annual review to determine my payrises. The male dominated world of investment banking taught me a lot about how I didn’t want to sell, but the target-driven nature of the work also taught me how to build strategies that would allow me to hit my 7 figure targets which I’m eternally grateful for. Knowing how to hit those targets from scratch and the sound practices of selling are skills are draw on every day in entrepreneurship. Having my own business has taught me the value of selling like myself, not like anyone else. It’s so so important when you’re a business owner to be able to confidently sell who you really are, using personal brand, and that’s an inside job.

  • I work with women across service and product based businesses, as well as those who are employed by bigger companies. My clients are ambitious, talented and wildly passionate about what they do. Typically, when they come to me they have been in business for a while, and are ready for the next level of business but are held back by feelings of discomfort around selling and sales promotion. They are serious, quality-seeking and results driven individuals, and yet they know their approach sales needs attention. They know they can’t get to where they want to go all by themselves. If there’s one thing they love, it’s collaborating with like-minded experts to fashion a proper plan, and that’s where I come in. They are looking for someone to troubleshoot, whether that is finding the bottlenecks in their funnels or launch processes, checking through their sales messaging and copy, or revamping sales goals and processes.

  • Oh, where to even start? The function of selling is to find the right people to work with, so we need to find a way to do this that doesn’t make us feel awks or the limitations start to spiral. Sometimes its the reason you haven’t been charging your worth. It could be that you’re brimming over with ideas for courses but you aren’t giving yourself permission to put them out into the world. Whether your goals are to earn more money, be able to forecast more consistently,

    In the online space, selling is especially about the energy you bring. It’s not a one-off thing, it’s a continuous, rolling process.

  • A plan and a way to sell that energises you, for starters. I will be by your side every step of the way as your biggest cheerleader, and to get you to a place where you are able to promote yourself naturally and comfortably. You will remove the guesswork and go from doubting yourself, to showing up with confidence and pride. Using a combination of personal branding, mindset and strategy creation, together we will plan out your next 3/6/12 months. I’m here to transform your energy around selling and to support you at every stage of your sales journey so that you enable faster results and a process that you love implementing, again and again.

  • It’s a word that gets bandied around the internet a lot, especially in the coaching space, so let’s just cover off what it actually means shall we? Mindset in this context is having a healthy approach to promoting yourself and your business. Without getting too “woo” the stories we tell ourselves inside our heads are what drives the results we see in the world, so feeling good about how we sell is very much an inside job. Quite literally the set-up of our mind influences all that we do. Sales strategy and all that I do with my 1:1 clients begins with a look at mindset i.e. the words you use to describe yourself, what the voice in your head says when nobody else is around, and checking which of those stories hold truth. For some of us there are some pretty long standing beliefs around what it means to be successful, to have money or to put yourself out there and sell. To have a healthy mindset requires us to open the kimono on what these self-sabotaging stories are for us. What follows is strategy and the actions around that and then providing an action plan and guidance.

  • Selling is a daily must and needs doing every day. That doesn’t mean transforming into someone you’re not, but it does mean having a clear plan and a tonne of feel-good energy about what you do. If you are struggling with any part of your existing sales process, if you’re fed up of not getting the traction you crave or if you’re ready to replace dabbling with deliberate action, I can help.

 

I’m here to answer any questions about sales so go on, get in touch!

 
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