Growing up in the 80s and 90s the sure-fire ticket to “success” centred almost entirely around education, education, education: Working hard at school, getting a University degree and finding a good job at the end of it. The powers that be wanted us to know that this would bring us all the success we could ever want and all the same jobs as men if we wanted them.

Great jobs!

Great trajectories!

Great lives!

All we had to do was work hard and the rest would take care of itself. Simple, Right?!

I was big into people-pleasing in the nineties, so that’s exactly what I did.

I worked hard at school to get the best grades, I studied hard at University and left with an Economics degree I had no idea what I was going to do with, then I worked hard for a decade in the City, searching for my happily ever after.

I’ve been working hard since I was a child, and chances are, you have too.

And yet…The “work hard and blend in” approach didn’t deliver on any of its promises. Unless the promise was to work crazy hours in a heavily male dominated workplace, get paid less for doing the same work and when children came along, have my flexible working request flat out denied.

Gender inequality, the motherhood penalty, toxic productivity and misogyny wasn’t what I signed up for, and yet I didn’t realize how bad it was as I didn’t have anything to compare it to.

What I wanted was to work AND put my children to bed, and to be taken seriously while I did so. What I got was penalised in my pay packet and shamed for wanting change.

Some days I was in the office so long that didn’t even see daylight, and others I’d feel the hot fury in my cheeks on hearing yet another inappropriate comment and have to run to the bathroom to calm down. The traditional working model of being at your desk for 8+ hours a day is unrealistic, outdated and squeezes many women beyond measure. And when women are squeezed, we put ourselves last.

I tried all the good girl behaviours you can shake a stick at - I paid a nanny to get my children ready in the morning, to put them to bed in the evening, and to read stories to them while I rushed onto a packed central line tube hoping for a goodnight kiss - and all so that I could keep my bosses happy.

I’ve climbed the corporate ladder and I’ve ensconced myself fully in toxic productivity, and all it led me to was disconnect, resentment and burnout.

Finally, 8 years ago, I left a system that just wasn’t made for me and decided I would make money in a way that worked for me and my family.

I know I’m not the only one who set up a business of my own because my first career didn’t make me feel valued, wasn’t set up for a healthy work life blend and happened to be in an industry where men called all the shots.

If you are here with a similar story, congratulations! Welcome to a working world where women finally DO succeed, and burnout is not a prerequisite. 🙌

Here is a space where work life and family life can co-exist, where there needs to be no more rules, no gender pay gap, no glass ceiling and where you FINALLY have control over your earnings power.

In entrepreneurship YOU get to be the one responsible for changing the whole financial dynamic of your household.

In entrepreneurship YOU get to be the one responsible for changing the whole financial dynamic of your household.

YOU get to be the one to build wealth and reserves for your family - without some dusty old line manager refusing your flexible working request or promoting his mate from the golf club quicker.

Working for 8 hours a day isn’t only unrealistic, it’s outdated, and wholly unnecessary to be fabulously successful. Now, I work for no more than 4 hours each day, and whatever your time constraints are, I’ll help you make efficiency gains so that we can ensure the time you spend promoting your business packs a punch and gets results.

This is our opportunity to go all-in and see what’s possible. - Who’s excited? I’m excited 🤩