Why You Need A Sure-Fire Sales Strategy For Your Business
I’ve talked before about what a sales strategy is but I wanted to touch on WHY a sales strategy is SO flippin’ important for small business owners, because I get it! You just want to get out there, you don’t want to faff around creating a sales strategy, or more to the point perhaps you’re not quite sure where to start.
I’m going to answer both of those questions in this post so you fully understand WHY you need to carve out the time to create your sales strategy and secondly, how to get started with making a tailored sales plan for your business.
Why you need a sales strategy for you small business
Put simply, no matter how amazing you are at that thing you do, it's not enough on it's own, especially in online business.
Your audience needs to feel nurtured. You need to show them who you are, and to deliver certain information (in a certain order) that makes their decision to purchase a simple yes / no.
Having a process to follow allows you to focus on the right activities every day (marketing, selling, outreach!)
If you want more clients, and the right clients - committing to your sales plan is how you do it.
Then every month, look at what's working and what's not, and tweak accordingly.
Your current strategy may be reactive (crossing fingers and responding to inquiries as they come in) or proactive (taking specific actions to bring the right clients in).
The time and energy you spend creating (whether that's courses, products, services, opt-ins) is only half the job. It needs to be matched by the same amount of time and energy in sales strategy, or all you'll have is a supply of amazing options that nobody wants to buy
If you are currently spending almost all your time in creation mode because you are scared of selling, then…
This 3 step sales process is intended to give you the steps to bring clients into your business CONSISTENTLY!
1. Get in front of the RIGHT people (this is prettttty important)
Stop hiding or waiting for your clients to stumble across you by chance - they won't! You’ve got to get out there and find them - or at least make it easy for them to find YOU!
So, ask yourself, where do the people you want to call clients hang out? Are you visible in those spaces? How can you make new connections? Can you amplify your impact by collaborating with others? What are you doing to ensure that you are being seen by more people than you were last week?
2. Connect and Nurture
Get to know your niche inside out. Understand their problems, struggles, challenges, wants, needs etc. And provide solutions they can benefit from FREE OF CHARGE.
Reach out to both your existing audience and your past clients. Build and maintain relationships and keep an understanding of your audience's needs.
Don't be beige: be clear about who you are for (and who you are not for). In so doing you will help your ideal clients feel even more connected to you.
Combine clarity about your services with content that connects people to you as a brand. Share your values, your wider mission and the things that get you fired up.
3. Invite Your Crew In
Make more offers! For your clients to say yes to working with you, they need to know:
What you are selling right now
How buying will solve a problem they have
Why you are the right expert to buy from
Don't hide your offers away - talk about them! Your energy around this is what sells so get into that headspace where you’re excited to tell people about what you offer.
4. Don’t Be Afraid to Make Tweaks
Look at what's working and what's not, and get expert help for the specific areas you need more support with. If people aren't buying (yet) your clients may not yet feel connected to you, they may not be clear about what you sell or perhaps aren't confident in your expertise. How can you bolster these areas next month?
Want to go that one step further with your sales strategy? I’ve created a post to walk you through how to create a sales plan that lights your sales up.
