It’s so easy to assume it’s obvious WHAT you’re selling, WHO it’s for and HOW it works… but I promise you, it’s not!

You know your product inside out because you made it, you deliver it, and you probably think about it every day! But for your audience, they need all of that inside-out information that’s in your brain, communicated to them.

Spelling out WHAT you’re selling, WHO it’s for and HOW it works is key to helping your audience make an easy and educated decision about whether to buy from you. AKA selling!

Whether it’s in your instagram captions, sales calls, sales pages or emails, make sure you’re hitting my key sales copy essential below.

And I’m not talking about a one-off with these. You need to be sharing this kind of detail consistently to keep moving your audience along your buyer’s journey. So, create some kind of reminder, and bookmark this blog post so you keep you coming back to these essential sales copy prompts.

5 essential copy prompts for your sales copy

1: This service is for you if…

This is an easy one, and it’s a great way of speaking directly to your niche! Think about:

What are the exact pain points your program looks to reduce or remove?
What aspirations of your ideal client did you create this service for? What do they want to achieve or change?

This will not only help them understand whether your product is a right fit for them, but it will also build trust by showing you know what you’re talking about and understand your audience’s needs.

2: After working with me you will be able to….

This is all about explaining the transformation of your offer. Think about:

What will the buyer be able to do/ feel/ have as a result of working with you/ taking your course/ buying from you etc, that they are stuck on now?
What specific outcomes will your service deliver?
When they buy a product from you, how will they feel and what will it change for them?

Being able to visualise where they will be, when they have completed working with you will not only help them make a decision about buying but also set your business apart from SO many competitors who don’t do this.

3: I want you to feel…

Feelings are a BIG part of making a buying decision. It’s important to speak to how they will feel during and after working with you. Think about:

How do you want people to feel when they work with you? Supported, empowered, safe, confident etc?
What support do they get with your service?
How will your ideal client feel at the point of purchase, during the delivery, and afterwards?

Own your individuality here: it helps other people with common ground feel connected.

4: This is NOT for you if…

Your initial response to this point might be - but I want everyone to buy… but no, you don’t. You want to repel the people your offer isn’t right for, and in doing so you’ll attract the right people even more so. Think about:

Who is your idea of a nightmare client? Do they have different values to you (and what are they), are they looking for a quick fix without having to apply themselves?
Who are the people your offer isn’t right for? Are they at a later/ earlier stage than the people your service is designed for? Are they struggling with a problem you or this service can’t help them with?

Your ideal clients will feel even more drawn to you when they don’t identify with the people you describe that your service isn’t for.

5: Here’s how it works…

Yes, buying is largely an emotional decision, but when you’ve covered all of the points above, it’s time to get practical and explain how your service works so your ideal client can imagine the process. Think about:

What does it look like to work with you in the day to day? What happens on your calls, in your course or programme?
What is the process your clients go through when they buy? Is there an onboarding process? What do they receive straight away and what are their next steps?

This helps your audience imagine their next steps when they hit the buy button.

So, are you hitting all of these sales copy essentials in your sales pages? Have you talked about these points recently in your social media content? If not, it’s time to start communicating these 5 sales essentials in your sales copy.

5 Sales Copy Essentials That Will Boost Your Enquiries