You’ve poured your heart and soul into creating a brilliant product or service. You got excited about getting it out there into the world, you built yourself up for the launch, you hit live and then… tumbleweed.

It feels rubbish doesn’t it. When you have an offer that isn’t selling how you want it to, it feels deflating, disappointing and downright demoralising.

To reassure you - we’ve all been there! Every business owner has experienced this at some point.

When your product isn’t selling the first thing you might be tempted to do is cut your prices, tweak your sales page, start using slippery sales tactics, buy another course, change your niche or double down on growing your followers on Instagram.

But here’s the thing my friend - it’s more than likely that NONE of those things are what’s stopping your service or product from selling

Instead of falling into a pit of despair, slashing your prices or trying a slimy sales tactic you’ve seen online - have a think about how you launched your offer and how you’ve been selling it so far.

Here are some questions to ask yourself when your offer isn’t selling…

Do your audience know who your product is for?

Are your audience able to understand if your service is the right fit for them? Does your product or service connect with your niche?

If this is what’s missing: Post a carousel post that describes who your product or service is for. A carousel post could work well here introducing your offer and then sharing a ‘this is for you if’ list.

Do your audience understand what problem your offer solves?

Is the value you bring through your service or product crystal clear to the right people? Does your sales messaging connect with your audience’s current scenario and do they understand how you can help them improve it?

If this is what’s missing: Describe how they are feeling, what they are struggling with and what their problem is right now. Then describe how they will feel, where they will be and what will have changed at the end of your work together or when they buy your product.

Do your audience hear about your offer enough?

How often are you communicating your offer to your audience? Is it at least a couple of times a week, or is it closer to once in a blue moon when you remember to mention it?

If this is what’s missing: Challenge yourself to talk about your offer every day for a week to help you flex the muscle and get used to talking about your products and services regularly. This doesn’t need to be asking for the sale every day. Across the week you could talk about:

Who it’s for
What results your current clients and customers are seeing
Why you offer that service
What they get and how it works
A testimonial or case study
Describe the problem it solves and what it helps them achieve
Where they can find out more and buy

Do you audience know why you’re the best person to work with?

Have you been demonstrating your skill and expertise? Have you been showing your knowledge and unique approach through your free content?

If this is what’s missing: Create content that gives your audience a quick win, a lightbulb moment or helps them discover or learn something new. This could be content like…

3 ways to…[overcome audience struggle]
Here’s what I’ve learned about [your expert subject] that will help you [achieve audience goal]
5 of my favourite [tools, books, hacks, apps] that will help you [audience goal].

Be generous with your knowledge and demonstrate that you know what you’re talking about.

Do your audience know where to go to find out more about your service and buy your product?

Are you communicating where they can find out more, where they need to click, how they can ask you questions, how to apply, how to sign up, where to check out and how to buy - ON THE REG? When you’re in the middle of launching something it is so easy to forget how often these messages need repeating.

If this is what’s missing: Add a PS. at the end of your Instagram posts reminding your followers to click the link in your bio, jump into your stories and post about your product and add a clickable link through to the sales page, update the link in your instagram bio to just the one link to the offer, share a post that explains how to book a clarity call with you, remind your audience regularly of where they need to go to buy from you.

Simply put, if you don’t make it clear and easy for them as to where they need to go to buy - they won’t buy!

Don’t forget, as a business owner, you are a problem solver!

As business owners we all want to help our clients: the best way to help them before the sale is to make it clear which problem they have, how you can help them solve that problem, and how you can help them achieve their goals.

Educating your audience on what they can expect from working with you is THE MOST important service and something almost NONE of your competitors are doing 🤯

Don’t let that inner self doubt derail how far you’ve come! You’ve created an excellent offer that’s going to help people get unstuck and make the changes they’re longing for. The reason it’s not selling is unlikely to be the price, the sales page, your ‘lack’ of qualifications (to add to all the other courses and certifications you’ve got).

The answer to driving consistent sales is to be consistent with your selling. Sounds simple doesn’t it!

One way to make being consistent with your sales super simple is to use the 5 areas I’ve talked through in this post to help you show up, get selling and stay consistent with your marketing and sales.

Often, a tiny tweak to your social media posts, adding in some clarity to your captions or making a change to the way you communicate your service is all you need to turn the flow of clients on.

What To Do When Your Product Or Service Isn’t Selling